g customers that have significant travel beyond loyalty members. The operations data stores, data lakes, and analytics platforms must be adapted to new customer data feeds. New capabilities will be delivered as new versions of customer-centric microservices and events are developed. The data lake is enhanced by changing to a customer-centric view for lifetime value, revenue index, and service index. Agile development teams can quickly add new microservices to consume and publish the new customer-centric services. Agile data teams can quickly augment the enterprise data warehouse (EDW) with new customer-centric domain schemas and data marts. Data scientists can use existing raw and curated data as well as new customer data to build new models in Amazon SageMaker. reportable data sets •market segment revenue • loyalty life time value • loyalty revenue index • loyalty customer service index • shopping data insights reportable data sets systems of record . • flight ops • passenger service system (PSS) • departure control system (DCS) • loyalty • baggage sortation • booking system • surveys system •demographic data •address data external data AWS Cloud Amazon Simple Storage Service (Amazon S3) •demographic data •address data • loyalty transactions • shopping actions: regrets, denials, abandoned carts • surveys batch staging • flight schedule •passenger name records (PNRs) • tickets •ancillaries • loyalty membership •baggage sortation real-time staging • real-time staging data conversions •batch staging data conversions Parquet batch ingestion transform AWS Data Exchange AWS Transfer Family AWS Glue Amazon EMR AWS Glue Data Catalog events Amazon Athena Amazon SageMaker customer analysis AWS Fargate AWS Lambda AWS Step Functions customer event processing stage data transformations events transformations enhance Amazon Redshift customer data marts Amazon QuickSight customer analytics change stream AWS Step Functions complex event processing API clients •mobile customer service apps •customer service dashboard •customer website •mobile customer apps Amazon API Gateway AWS Step Functions microservices World Tracer Net Tracer baggage reconciliation published customer events customer event subscribers 1 dashboard users 2 3 5 6 customer events MDM MDM user interface MDM events Amazon Kinesis data events 1 4 Amazon DynamoDB customer 360 data data sets Amazon AppFlow A
