Enterprise systems can have multiple sources of master data—the common data that's shared across systems. This fact can become apparent when you catalog data sources. Examples of master data include customer, product, location, asset, and vendor data. When you use Profisee to merge, validate, and correct your master data, you can make that data effective. Specifically, you can use it to build a common trusted platform for analytics and operational improvement. By using the governance definitions, insights, and expertise that are detailed in Microsoft Purview, you can build your platform effectively.

https://learn.microsoft.com/en-us/azure/architecture/databases/architecture/profisee-master-data-management-purview