This Guidance demonstrates various ways to upload audience and segments data to external platforms using AWS services. One way you can deploy this Guidance is through AWS managed services that use existing, pre-built integrations in AWS services to activate the audience and segments data. A second way is through a multi-step API workflow that uses a set of rules, provided by the external platform, to activate the audience and segments data. A third way to deploy this Guidance is through a simple rest API-based integration to activate the audience and segments data. This allows you to maximize the value of the data available in AWS, and helps you tailor your customer's experience to the specific needs of each segment.