This Guidance helps you collect and democratize customer feedback provided in unstructured data formats such as forms, reviews, emails, and chatbots. It uses natural language processing (NLP) services such as Amazon Comprehend to extract text and perform entity parsing and sentiment analysis. This Guidance also notifies internal teams of feedback using event-based services, including AWS Lambda, Amazon Simple Notification Service (Amazon SNS), and Amazon Simple Queue Service (Amazon SQS).