This Guidance helps you improve customer retention by performing data collection and analysis on customer demographics, behavior, and preferences. You can achieve data optimization by building a modern customer data platform and a data analytics pipeline that generates actionable data insights about your customers. With a modern data architecture on AWS, you can use purpose-built data services to rapidly build scalable data lakes, ensure compliance, and easily share data across organizational boundaries.
https://aws.amazon.com/solutions/guidance/customer-data-analytics-on-aws/?did=sl_card&trk=sl_card
