This Guidance helps consumer packaged goods (CPG) companies connect data from databases and ecommerce sites to create forecasts and increase visibility into inventory, sales, and marketing campaigns. In this Guidance, sales data with anomalous behaviors are sent to dashboards where alerts can be configured, so companies can take appropriate action. A time-series, machine learning forecasting service is also deployed in this Guidance, designed to analyze business metrics to help companies forecast easily and accurately.
