This Guidance helps game developers implement a codified, modular, and serverless analytics pipeline that ingests telemetry events from game clients and backend services. The Guidance addresses both near real-time analytics and batch analytics use cases. With AWS CloudFormation Kit (AWS CDK), you can continuously integrate and deploy the pipeline across multiple AWS accounts and Regions. Additionally, the serverless services in this Guidance offer a cost-efficient approach to game development. After deploying this Guidance template, you will be ready to collect and query player data, gather insights, and improve your game.