This Guidance details the best practices for integrating the Amazon Ads and Amazon Selling Partner APIs. From creating a reporting workflow with AWS Step Functions, to storing and processing data using Amazon Simple Storage Service (Amazon S3) with AWS Glue, this Guidance covers the best approach to designing an Amazon Ads and Amazon Retail data pipeline on AWS. The data accumulated from this pipeline can be combined with data retrieved from Amazon Marketing Cloud (AMC) through Amazon Marketing Cloud Insights on AWS to formulate an Amazon Ads and Amazon Retail data lake on AWS. This data lake can then be visualized with a business intelligence tool, like Amazon QuickSight.