This Guidance showcases how nonprofits can personalize emails to donors with templates provided by Amazon Pinpoint. As one of the most important aspects of fundraising, personalizing engagement with donors is critical for nonprofits. Nonprofits can use this Guidance to implement customization, including personalizing the name of the donor, organization, and color schemes. The Guidance also automatically tracks performance metrics, which are used to create dashboards in the Amazon Pinpoint console.
