This Guidance helps you build a comprehensive digital customer engagement solution by using the RudderStack customer data platform (CDP) and AWS services. RudderStack helps you collect and store customer data from various sources, such as mobile apps and websites, and makes that data available for analysis and engagement. When combined with AWS services, you can design a solution with customer 360 data, personalized recommendations, and marketing attribution metrics. It's easy to deploy, with a quick setup process that includes the tools you need to engage with your customers effectively and personally.