This Guidance helps you offer personalized experiences and interactions to shoppers through machine learning (ML) services, so you can increase revenue and sales. The Guidance provides a fully automated, end-to-end architecture that ingests data and trains ML models. Additionally, this architecture provides APIs for adding near real time personalized product recommendations to digital commerce mobile applications and portals.
https://aws.amazon.com/solutions/guidance/retail-personalization-on-aws/?did=sl_card&trk=sl_card