This Guidance demonstrates secure data collaboration for travel and hospitality (T&H) brands. For T&H brands to collaborate, they must have a way to securely share data with one another. AWS Clean Rooms supports secure data transfer, without transfer of data out of respective AWS accounts. Once this data has been shared, collaborating brands can offer joint, personalized offers and promotions to guests or travelers through up-selling and cross-selling, improving overall customer engagement.
