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Guidance for Using Google Tag Manager for Server-Side Website Analytics on AWS

Project Overview

This Guidance helps you implement server-side tagging to collect event data and perform data analysis in near real-time. You can then ingest this data to both AWS and Google Analytics™ services. Server-side tagging is a new way to use Google Tag Manager to instrument your application across devices. Server containers use the same tag, trigger, and variable model that customers have already been using, while also providing new tools that allow you to measure user activity. This Guidance deploys a Google Tag Manager server-side container to Amazon Elastic Container Service (Amazon ECS) and provides the necessary infrastructure to collect event data from a test website and emit event data to Amazon OpenSearch Service.

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Guidance for Using Google Tag Manager for Server-Side Website Analytics on AWS