Amazon CloudFront provides a highly secure and programmable content delivery network (CDN). AWS WAF is the web application firewall that protects the ecommerce website against common web exploits. Amazon Route 53 provides domain name service (DNS) configuration. AWS Lambda @Edge provides improved performance for dynamic content processing. Static contents (html, image, video, and so on) stored in Amazon S3. CPG brand websites implemented with customer’s choice of technologies with AWS Lambda, AWS AppSync, or applications running on AWS Fargate. Equinox Unified Commerce built with Spring Boot, Hibernate, and Hystrixrunning on Amazon EKSwith all the essential DTC features for high availability and scalability. Analytics and management layer to enable ad hoc reporting, monitoring, security, and data protection. Fulfillment partner integration for order picking/packing/shipping. Customer’s choice of dedicated connection (AWS Direct Connect) or AWS Site-to-Site VPN for security of the data while it’s in transit. Business users and existing business intelligence (BI) and enterprise resource planning (ERP) systems on corporate
