An Independent Software Vendor (ISV) is a business or an individual that builds, develops and sells consumer or enterprise software that is consumed by end users. In other words, an Independent Software Vendor is a company whose main function is to distribute its software. Independent software vendors/developers design applications that are specifically catered for use by end customers. There's plenty of room for third-party ISVs to add value, in terms of vertical capabilities.
When an Independent Software Vendor sells its software that the end user consumes, the software always remains the property of the software vendor and is licensed for use by the end-user. Independent Software Vendors differ from software vendors that work for an original equipment manufacturer (OEM) in that they primarily build software applications for human use – not backend, system level applications. Hardware manufacturers that also distribute software (such as IBM and Microsoft) are not Independent Software Vendors.
ISVs will provide their product as Software as a Service(SaaS) in cloud environment or Market places of AWS, Azure or GCP that will run on Virtual Machines and other resources.
ISVs are pushing their limits of developments to make esteem through items for client. With the advantage of digital disruption, organizations are expanding their emphasis on measure development to convey an improved end-user experience.
A profitable ISV product is to be continuously protected, monetized and updated. The ISVs Markets are majorly driven by the hands-on solutions by SaaS and raising demand for Hybrid cloud.
For example, thousands of ISVs partner with Microsoft to develop, market and sell software for Windows, Office, Azure and Xbox.
Popular ISV Vendors in the Market are as below:
• American Software, Inc.
• Apple Inc.
• Cisco Systems, Inc.
• VMware, Inc.
• Autodesk, Inc.
• Google LLC
• Hewlett Packard Enterprise Company
• IBM Corporation
• Interskill Interactive, Inc.
• Microsoft Corporation
• Oracle Corporation.
• Pacific Systems Group
• Phoenix Software International
• Red Hat Inc.
• Salesforce.com, Inc.
Finally, the security challenges in the cloud environment will impact the ISVs Market as well.
