Amazon Pinpoint Preference Center guides Amazon Pinpoint customers in building a web application that helps end users to choose their communication preferences. By collecting communication preferences, Amazon Pinpoint customers can send targeted communications to their end users based on their preferred communication channels and interests.
Until now, Amazon Pinpoint customers had to develop their own preference centers or extract preference data from other systems to collect end user communication preferences. With Amazon Pinpoint Preference Center, customers now have a guidance that accurately segments their end users.
To address legal or regulatory requirements, for example, CAN-SPAM Act, this solution provides end users the option to opt out of receiving marketing communications.
