estaurant companies face barriers to the delivery of high levels of customer service. Customers communicate on multiple channels, such as chat, SMS, social media, and telephone, increasing a restaurant’s operational costs as a result of the multiple technology integrations. On-premises (headquarters, store, call center) telephony technologies do not enable brands to reduce costs or scale their business based on actual demand. Building on the foundation of the Guest 360 ° Data Platform for Restaurants, companies can reduce costs and call times, implement automation, and deliver self-service capabilities, while adding personalized interactions to enhance the overall customer experience. 1 2 3 4 5 6 Use Amazon Connect to implement call center capabilities in the cloud. Use serverless functions such as AWS Lambda to use your operational data platform for improved customer interactions. Amazon Connect provides skill-based call routing and workflows to streamline the call center operations. Use Amazon Lex to build conversational chatbots to automate user interactions. Integrate Amazon Connect Contact Control Panel (CCP) with order management, loyalty, and case management for improving call handling times for complex scenarios. Use Amazon Transcribe and Amazon Comprehend to perform sentiment analysis, identify frequent customer intents, and appropriately change call center operations and automation. Use Contact Lens to better understand the sentiment, tre