Consumer expectations are evolving and behaviors are changing fast. The modern consumer packaged goods (CPG) industry has a wide array of channels to communicate with their consumers; however, sending the right message to the right consumer on the right channel at the right time remains the preeminent challenge. Today’s consumers quickly lose patience with brands that can’t seamlessly support transitioning experiences between mobile, web, email, SMS, and in-person engagements. We propose this approach to deliver personalized experiences that surprise and delight your consumers.
