1 Build on top of the operational data platform and use Amazon Pinpoint to reliably deliver operational and notification communications across email, SMS, voice, and push to apps by taking into account customer preferences. Amazon Pinpoint will also systematically store all interactions along with delivery status for tracking. 2 3 4 5 Use Amazon Personalize to create segmentations, target lists, and personalized offers by using the data in the data lake. Use Amazon Pinpoint to deliver these offers to the customers based on customers preferences. These systems also record all the offers and the customer interactions so they can be used for refining the offers. Improve the effectiveness of the personalization by using master data management (MDM) integration. Airline customers can extend the capability by adding additional domains like shopping data, baggage sortation, and baggage reconciliation. This allows for creating message workflows that reduce customer pain points like automatic baggage lost notifications, baggage tracking, and baggage reconciliation. Airline customers can also fine tune the survey questions and interactions based on service disruptions. Airline customers can create new AI/ML m
