Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry. The internet has brought a whole new market. Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future.

Digital marketing is a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent.

Different types of digital marketing:

PPC or Pay-per-click: PPC lives up to its name. It's a marketing strategy that will draw paid traffic to your business website. The advertiser will pay the publisher every time their ad has been clicked.

Social Media: It involves platforms like Facebook, Instagram, and more. These platforms are used by businesses to promote their brand by creating valuable content. It's also where business owners can communicate with their customers.

SEO: SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website's presence in search results on search engines like Google. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. It increases website visibility, user traffic, conversion rate, and ROI.

Content Marketing: Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

Video Marketing: Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.

Email Marketing: It's one of the oldest forms of digital marketing that has one of the highest ROI. It involves sending out personalized emails to a target audience or previous customers.

The tools needed for the above-mentioned digital marketing strategies are

Hubspot:

HubSpot is an all-in-one marketing software solution that enables you to bring all your different marketing channels together, and optimize for more traffic, a higher conversion rate, and better ROI. The tool includes optimized templates that are ideal for creating landing pages along with other features like live chat and user action events which ramp up your engagement and convert more visitors into customers. Other features of HubSpot include Content optimization tools, Email templates and Lead management.

Mailchimp:

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. It is one of the best digital marketing tools you can get to improve your campaigns and track the traffic generated. Moreover, the platform allows multiple integrations with different SaaS companies.

Google Analytics:

Google Analytics is a powerful digital marketing tool that can help with numerous marketing decisions. Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications. Using the innumerable data insights that Google Analytics provides, it is easy for marketers to understand the directions required to take with the website modifications and changes.

Google Ads:

Google Ads can work for almost any business, it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights. People need to learn Google Ads first in order to use it effectively; else you will be wasting your money. It can drive website visits, increase the calls from customers through a click-to-call button etc.

Canva:

You need visuals to keep your audience engaged. For example, you could use quality photos or graphic design to keep your readers interested. Canva is an easy-to-use design platform that allows you to create a variety of graphics for your business. Canva has for everything from social media images and web banners to marketing brochures, flyers, business cards, presentations, and just about everything in between.

All in one SEO:

All in One SEO (AIOSEO) is the original WordPress SEO plugin that helps you improve your website SEO (search engine optimization). Over 2 million smart website owners use AIOSEO to optimize their website for higher search rankings. The tool includes a variety of features designed to help you optimize your site and your content for search engines. This tool provides an actionable checklist that helps you focus on fixing errors and making common adjustments to maximize click-through rates, optimize pages and even improve your local SEO.

Sprout Social:

As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.

HootSuite:

Hootsuite is more of an enterprise social media management solution, but it's quite powerful and very popular. Hootsuite is able to store your approved content in a cloud that team members can access 24/7 for social media posting needs. It allows multiple posts to be scheduled at once with developed tags and keywords. Using Hootsuite, you can track the performance of your social media content.

Ahrefs:

Ahrefs offer a suite of search engine optimization tools, making it easier for you to optimize your website based on your marketing requirements. It is primarily used for checking backlinks, and with its massive data index, the tool is definitely one of the most sought-after digital marketing tools in the market.

Upwork:

Upwork is a freelancer platform that connects you with qualified candidates who can help your business grow, making it a must-have digital marketing tool. The platform will show you examples of their work, their job success rating, a description of their skills, their rate per hour, as well as any badges they’ve earned for continuous performance.

Conclusion:

Starting or growing a business isn’t easy, but it doesn’t have to be overwhelming, either. The first step is to create a strong digital marketing strategy–one that incorporates social media marketing, search engine optimization, email marketing, and consistent, valuable content that truly speaks to your audience.

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