Each year, we witness new and unexpected digital trends that lay the foundations for the future of digital marketing. The marketing trends in 2022 is expected to set a new record in marketing. IN 2021, we saw the continuous rise in popularity of TikTok that has taken over all the other platforms as the leading social media channel.

Also, Google announced that it would phase out the third-party cookies by 2023, making the digital marketers and advertisers navigate to the new channels to reach the target audience in two years. Recently, we also saw that Facebook had changed its name to Meta in a go-ahead towards its ambition to embrace the metaverse, which is a 3D virtual world.

On the whole, everyone can witness many exciting and new developments in the digital world that will impact how companies can communicate with the target audience in the upcoming years.

The top trend that will be popular in 2022:

Short videos – TikTok has shifted the landscape of the social media platforms from status updates to short video posts. The reach made other popular platforms like Instagram and YouTube introduce Reels and Shorts, respectively to attract the target audiences.

The short videos address the needs of the busy world and help people consume the highlights and contents simply and shortly. Whether it's learning about services, products, dance, challenge or anything, now it's possible to do it quickly.

The great thing about these short videos is that everyone can spend the time to view this quick video that offers engaging content. The fascinating short videos about the products and services will attract busy young audiences easily, thus increasing the sales and business growth.

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